Thanks to increasing awareness on health and wellness, driven by the “the sober curious,” folks can still enjoy a growing variety of cocktails sans the alcohol—often called “mocktails.”
Eschewing alcohol for the month of January, aka “Drynuary,” is an increasingly popular way to see what life is like on the sober side. How could incorporating the same concept into your meetings improve participation and inclusion.
Recent Trend of Mocktails Might Rebuke the Statistic that 77% of Meeting Planners Think Alcohol is Important to their Events Though you wouldn’t necessarily be able to tell by looking at the line for the open bar at the evening reception at (pick a conference, any conference), sobriety — or at least, a growing interest in going alcohol-free on occasion — is starting to be a thing. The movement, which arguably began to gain steam five years ago when people began taking the “Drynuary” challenge to go alcohol-free just for the first month of the year, now is going mainstream.…