The 3 Behind-the-Scenes
Secrets to
Creating Memorable
F&B Experiences

How to Plan and Execute Safe and Inclusive Food & Beverage Events that
Exceed Attendee Expectations, Leave Lasting Impressions and Stay in Budget

In this Masterclass You’ll Learn:

The Major Mindset Shift
that all successful event
professionals adopt as they
plan F&B events
Real-life Examples of
Memorable F&B Experiences
that you can implement in your
own events
The Simple &
that saves time and money, while still
delivering amazing experiences
People sitting at a table serving themselves food family style memorable
Are you Ready?

Event Catering is About to Change in a BIG Way

Food and beverage is the largest expenditure on an any event budget. It is also typically the item event organizers spend the least amount of time planning. Attendees are now demanding more personalization, better safety practices and higher quality, healthier options.

Whether you’ve been stuck with the standard catering menu thinking “this is all the caterer offers,” wanting to offer better food options, or struggling how to introduce healthier options for your attendees but being told, “they like this ‘comfort’ food, they want to binge while on the road,” this can be the turning point you’ve been waiting for.

Consumer demands are changing, and there’s NOTHING BUT ROOM on the buffet table for event professionals who are prepared to take advantage of these demands:

  • 54% of all consumers care more about the healthfulness of their choices than 10 years ago
  • Nearly 60% of Americans consider their overall health when deciding what to eat and drink
  • More than 40% of Americans follow a specific diet or eating pattern

Join me to get fully updated on what it takes to order, offer, and deliver a delicious, safe, and inclusive food and beverage experience everyone will be raving about after the event.

This Masterclass is a
MUST Attend if…

  • You are a catering sales professional who wants to sell food and beverage experiences instead of a standard catering menu.
  • You’re an event planner who wants to provide creative and trendy menus while also meeting everyone’s dietary needs and preferences.
  • You’re a meeting organizer who wants to learn how to easily make the awards banquet the CENTERPIECE of your events within budget and without boring chicken dishes.
Hosted by Event Industry Leader

A Personal Invitation by Tracy

I’ve been an event planner for 30 years and speaking on safe and inclusive
food and beverage for 10 years.

As a recognized award-winning event professional and influencer, I've been on
a mission to make event food and beverage safer, and more
inclusive, and memorable for more than a decade.

I've educated more than 30,000 meeting professionals on 5 continents and was named one of the 25 Top Women in the Meetings Industry and one of BizBash’s Top 500 Most Influential Event Professionals in North America. You can find me featured in Successful Meetings, The Meeting Professional, Meetings Today, MeetingsNet,
Meetings & Conventions and, Allergic Living, and
Restaurant Informer.

Since the pandemic more than 10,000 people have registered
for online educational programs I've taught
for Meeting
Professionals International, Exhibitor, Meetings Today,
IACC, MeetingsNet and NorthStar Meetings Group.

Dietary Needs Expert.
Meetings Industry Changemaker.
Certified Food Protection Manager.

Transform Your Boring F&B to Memorable Experiences


“If you have any questions about anything food related, especially in the events industry,
Tracy Stuckrath is a perfect resource to discuss trends, dietary needs, and much more.
As a meeting professional herself, she knows the in’s and out’s
of what to look for and what to ask for.”

Angie Ahrens, Vice President, Operations, Leadercast