Monthly Archives: April 2014

Meetings Industry Month

April is National Meetings Industry Month

There’s a lot to celebrate in April, according to this list of offbeat holidays—Humor, Guitars, Poetry, Honesty, Pecans, Scrabble, Tweed, my birthday, Passover—but I would be remiss if I didn’t add National Meetings Industry Month to the list. My friend Shawna Suckow, founder of SPIN and The Hive Network—taking cue from our meeting planning colleagues in Canada who have been celebrating the industry in April for the last 20 years— declared the first U.S. celebration in April 2013. Branches of SPIN held lighthearted “Cupcake Wars” across the country, bringing together planners to celebrate the hard work we do as meeting…

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Food-Color-Collage

Colorful Food Choices to Make Your Convention Meals Pop

When we’re planning events, we think carefully about the color and texture of the décor, presentations and tablescapes, but how much attention do we pay to the color of the food we serve? Did you ever think that colorful food choices could be used for decor or to make your meals pop? Karin Hosenfeld, RD, LD, a dietitian in private practice in Dallas says “studies have shown that people eat the same 20 foods or so over and over.” I think this theory translate to events as well. How many times have you seen the same continental breakfasts – pastries,…

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David Wilk Sport Clips 2014

Why Hiring a Professional Emcee Can Enhance Your Event

Remember a few years ago when Anne Hathaway and James Franco hosted the Academy Awards? They were brought into try and engage a younger audience. But by most critics’ accounts, it was disastrous, boring and “spectacularly bad”. Have you experienced a similar scenario at a corporate event or fundraiser? The host was boring, rambled on and on, seemed convinced that he missed his calling as a standup comedian (but sure as heck didn’t), or didn’t have the skill set to hold the attention of the audience. These scenarios can be so painful that unhappy guests get loud, start ignoring the…

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Event Budgeting

How to Keep Dietary Restrictions from Sinking Your Event Budget

Meeting planners are worried about many things when thinking about accommodating guests with special dietary needs, but one of the major fears is the cost. This concern needs to be addressed up front and throughout the planning and budgeting process with both your suppliers and your attendees so you aren’t sinking your event budget. Take a recent question I received after a webinar I gave for Collinson Media. Cathy just hosted a conference for 4,300 people. Of the 458 special meal requests she received, 41 were halal and 12 were kosher. With seven meal functions during the three-day conference, that equated…

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